CREATIVE OPERATIONS • DESIGN • TECHNOLOGY
I lead creative direction, shape visual identities, and tell stories through design & video.
Creative leader and hands-on creative with 8+ years of experience across creative operations, brand and visual design, video production, content strategy, team leadership and modern creative technology.
ABOUT ME
More than the work. I build what makes the work work.
I work at the intersection of creative direction, design, video and operations — bringing together people, ideas, systems and technology to build better creative output. Over 8+ years, I've evolved from hands-on graphic design and video production into leading creative teams, building departments, developing production systems and shaping brand and content strategies.
I'm equally comfortable directing a campaign, refining a visual identity, editing a story, building a production workflow or helping a creative team perform at its best. The goal is simple: make great creative work possible, repeatable and impactful.
CAPABILITIES
What I bring to the table.
From creative direction to the final frame, I connect strategy, craft and operations to move creative work forward.
Creative Direction
Defining visual direction, creative standards and storytelling approaches that keep brands, campaigns and content consistent, relevant and memorable.
Discuss this capabilityCreative Operations
Building workflows, production systems, SOPs and processes that help creative teams move faster, collaborate better and scale without losing quality.
Discuss this capabilityBrand & Visual Design
Turning brand positioning into visual identities, design systems, campaign assets and cohesive visual experiences across meaningful touchpoints.
Discuss this capabilityVideo Production & Editing
Creating and directing visual stories across long-form and short-form video, UGC, social content, motion graphics and campaign production. Long-form: YouTube, educational content, interviews, promotional content, documentaries and narrative-driven formats. Short-form: Reels, Shorts, UGC, social-first content, paid social creatives and retention-focused edits.
Discuss this capabilityCreative Team Leadership
Building, mentoring and coordinating designers, editors and creative teams around clear standards, stronger workflows and better creative outcomes.
Discuss this capabilityContent & Campaign Strategy
Connecting brand, design, video and content into campaigns that communicate clearly and support measurable audience and business goals.
Discuss this capabilityAI & Creative Technology
Using AI, automation and emerging creative tools to accelerate ideation, production and experimentation while keeping creative judgment at the center.
Discuss this capabilityCLIENTS
Selected Clients
Brands and organizations I've worked with across creative, content, marketing and production.
The Honest Kitchen
Creative Growth • Design • Video
UNE PIECE
UGC • Short-Form Video • Content
Talley & Twine
Creative • Content • Marketing
Mizan's Care
Creative Direction • Video • Brand • Operations
Future Tech IT Training Centre
Brand • Creative Operations • Education
Skills for Employment Investment Program (SEIP)
Graphic Design • Training • Assessment
PORTFOLIO
Selected Work
A selection of work across brand, design, campaigns, content and video.
Graphic Design & Branding
Coffee Roaster Brand Identity
Product Launch Campaign
Short-Form Video
Tech Startup Launch Reel
Social Media Ad Series
Long-Form Video
Documentary Edit
Founder Interview Series
OUR WORK PROCESS
My Proven Creative Process
Discover
We start by understanding your goals, audience and the story you want to tell.
Direct
Setting the creative direction, moodboards, storyboards and standards that guide execution.
Produce
Executing with precision — designing the visuals, cutting the edit and shaping every detail.
Systemise & Scale
Delivering the final work, then turning what worked into a repeatable production system.
A NOTE FROM ME
Driven by Craft & Curiosity
"Good creative work isn't decoration — it's communication. My job is to make the idea land, whether that means directing the visual language, cutting the story myself, or building the system that lets a team do it again next week."